About GetCoop

Who we are & what we do

Experience Meets Innovation in Automotive Marketing

At Getcoop.co, we don’t just understand the automotive industry—we live it. Founded by veterans of the marketing world, our mission is to solve one of the most persistent “pain points” in the dealership world: the complex, time-consuming, and often frustrating world of Co-Op Marketing Funds.

For years, we watched dealerships leave millions of dollars on the table simply because the process of claiming them was too cumbersome. We decided to change that.

What exactly is automotive co-op marketing management?

It is the strategic recovery of advertising funds provided by manufacturers (OEMs). At Get Co-op, we don’t just “manage” these funds—we treat them as your dealership’s hidden capital. We audit available dollars, ensure 100% brand compliance, and handle the entire reimbursement process so you can turn “lost money” into marketing power.

Most dealerships unintentionally leave 20% to 40% of their earned co-op funds on the table. Get Co-op unlocks this missing revenue by managing the complex administrative work of pre-approvals and claim submissions. This allows you to expand your advertising reach and move more inventory without increasing your out-of-pocket budget.

Not at all. We are strictly vendor-agnostic. Unlike agencies that lock you into restrictive networks, Get Co-op works alongside your trusted digital and traditional partners. We ensure their creative work meets every OEM guideline so you keep control of your brand and your vendors while securing full reimbursement.

We provide “Zero-Guesswork” reporting. Each month, you receive a straightforward breakdown of your earned allocation, current spending, and any funds at risk of expiring. Our mission is to provide full transparency into every claim and every dollar added back to your budget.

OEM guidelines change faster than a 0-60 sprint. Between complex compliance rules and time-consuming paperwork, most teams simply don’t have the bandwidth to keep up. Get Co-op acts as your external Chief Co-Op Officer, handling the complexity so your team can focus on selling cars instead of filling out forms.

Let’s Unlock Your Potential

The money is there. The rules are set. All you need is the right partner to help you claim it.